This question is very often answered with a question when asked of us at Orange Roofs. The question we reply with is, what is your budget? The luxury of a larger budget gives you a far greater choice of what area you are able to afford. Imagine St Ives as part of a heat map. When we say heat map, we don’t mean in the climate sense of the word, more in the sense of where is that sweet, hot spot where the vast majority of people wish to book a holiday cottage in St Ives, Cornwall. Take a look at St Ives below on a Google satellite map (beautiful, isn’t it?), the red circles show where there is the largest demand all year round, yellow is where there is still significant demand for the area all year round and green or blue is where the demand may drop off during the out of season weeks of the year (normally November to March).
Don’t lose heart, when we say the demand drops off, if you market the property smartly and make your holiday home appealing, then there is no reason to see healthy occupancy all year round. Plus, with new developments built higher up the hill of St Ives, some holiday apartments have spectacular sea views, balconies and parking as part of the package which is the sort of appeal guests seek.
If your budget allows, here are the key ingredients you can buy to make a profitable and successful holiday cottage in St Ives:
Parking in St Ives can be very challenging for many whether they are life-long fans of the town or first-time visitors. Even locals huff and puff during school holidays! If you are able to buy a house in St Ives that can tick the much searched for box ‘parking’ then it will show in the rental value and quantity of bookings.
• Sea views
Who doesn’t love a holiday cottage by the sea? The one that is on the beach and has the sea views to boot? Not every holiday home can be on the beach but many will have sea views in St Ives. If your home has sea views from the living room and master bedroom then it will be a success. The more rooms with views the better particularly if that also includes the garden or balcony!
• 3 bedrooms (sleep 6)
By being more flexible to the number of guests the house is able to accommodate, your holiday home will appeal to the masses. Grandparents can enjoy holidays in St Ives with the grandchildren in the same house, friends can share the cost of a holiday, couples can have a romantic getaway and have the luxury of ‘space’. If you buy a 1 bedroom apartment in St Ives, your market is reduced to just singles staying or couples unless of course you have the space to put a sofa bed! Even so, the ideal number of bedrooms in a holiday cottage to achieve the best occupancy and revenue is 3. This is not to stay that a 4 bedroom house or 5 bedroom wouldn’t do well as a holiday home, the rental would most certainly be much higher and the potential for filling up to 25 weeks a year a true reality but they do tend to struggle to be filled in the quieter months of the year.
• Outside space
We have many guests asking for a dog friendly holiday cottage in St Ives and they also ask if it has an enclosed garden. There aren’t many cottages in St Ives that have this luxury but some do and when you are able to offer that reassurance to either dog owners or families with young children (particularly if the garden also has sea views) then it will show in the number of bookings all year round. Outside space can also be a balcony or a courtyard, these are also most appreciated for their views or the storage possibilities.
If you can’t stretch to all of the above, that’s fine, there are other important considerations when appealing to people browsing online using the search term ‘self-catering holiday home in St Ives’ or ‘holiday cottages in St Ives’ and these are what you allow in your holiday home and what you provide. Again, your budget may dictate your success.
Dog friendly holiday cottage
Will you accept a dog? With so many people travelling on holiday with their dogs, the demand for a holiday property in St Ives being dog friendly is very much on the up. At Orange Roofs we have two dogs, look at our team photo below to meet Sheppy and Hops, so we know all the right questions to ask of dog owners before they come on holiday
Family friendly holiday cottage
Cater for families who may not have much space in their cars when travelling with babies or toddlers. Provide a travel cot, high chair and perhaps have a fixed stair gate installed if staircases are steep. Welcome children of all ages; by restricting families with young children to stay, you would cut out a fairly large chunk of demand and your occupancy would reflect this
Many choose to take their holidays in St Ives and stay at a luxury holiday cottage that is clearly loved and maintained to a very high standard. Tastefully decorate the home and offer all the most recent mod cons and equipment within each room such as integrated appliances, sizeable Smart TVs, DAB sound systems, beautiful artwork and soft furnishings plus quality cookware, crockery and cutlery. Mattresses need to be of excellent quality and comfortable/ durable and the bedding should match the opulence of a great night’s sleep. Ask yourself if you will provide toiletries and how welcoming will your welcome hamper actually be? Scrimping on these costs only gets reflected in holiday rental, repeat guests and buoyant reviews
These are invaluable to holiday home owners looking to maximise their occupancy and revenue as people wanting to stay in St Ives out of school holiday times tend to want long weekends, mid-week stays or even 10 day stays. If the holiday letting agency has week long stay restrictions in place, that means a vast market share of bookings is potentially lost